However, this led to clickbait-y headlines that didn’t always leave the viewer satisfied with the actual video content. When YouTube first started working on its algorithm, it was initially based on what videos people were clicking through. YouTube’s entire goal is to increase customer retention and keep its users watching videos for as long as they can. YouTube’s algorithm is all about helping its users find the most relevant content as easily as possible. How does the YouTube algorithm work in 2022 The YouTube algorithm is a set of computer instructions designed to process videos and associated content such as comments, description, engagements etc in order to rank and recommend videos based on relevance and viewer satisfaction. While these contribute to the discovery of your videos, alone they don’t unlock the lion’s share of views you stand to gain from YouTube’s recommendation engine (via YouTube’s homepage and “recommended for you” suggestions). Much of the discussion about getting views on YouTube focuses on YouTube SEO, social media promotion, and getting subscribers. In addition, one of YouTube’s product managers for the recommendation system created a YouTube video sharing that, since 2015, YouTube’s algorithm goals have purely been to help viewers find the kinds of content they want to watch to increase long-term satisfaction.
In a research paper published back in 2016, a group of Google engineers shared their plans for how videos could be surfaced through YouTube’s recommendation engine for a better user experience. It’s one of the platform’s most carefully guarded secrets, after all. They believe there’s no understanding how the YouTube algorithm works.
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Many video creators, whether professional YouTubers or brands on YouTube, regard the YouTube algorithm as a complete mystery-a higher power that rules over their view counts, completely outside of their control.
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